"I Knew the Game Was in My Own Hands" [STUD]

[Scott Monty]

I was recently notified of a new promotion for the upcoming film Sherlock Holmes, which integrates the social networking site Facebook as part of a game. Hey, while we're at it, please consider becoming a fan of the Baker Street Blog on Facebook.

According to Adverblog, if you go to the game website (the conveniently chosen URL is www.221b.sh), you'll have an opportunity to sign up and "hire" a Facebook friend to help you out as Watson and start playing. The underlying text reads:

"When the game begins, every Holmes needs his Watson - who will be yours? Sign up today to play 221B and unravel the mystery to play the most exciting game this year."

Presumably, it looks something like this:

However, I just visited the site and discovered that they must still be working out the final details, as I get the message: "We are readying ourselves. We suggest you follow a similar course of action and return here shortly."

Should be pretty interesting. I'll try to keep up with the developments. In the meantime, you might consider becoming a fan of the movie on Facebook as well: http://facebook.com/SherlockHolmes.

What are those four-letter abbreviations in the headlines?